Prada

Type
Reshoring
Country
Italy
Reshoring from
China
Reshored business function
Production
Region
Location of affected unit(s)
Firenze, Civitanova Marche, Ancona, Tuscany
Sector
Manufacturing
(13 - 15) Manufacture of textiles, apparel and leather
14 - Manufacture of wearing apparel
14 - Manufacture of wearing apparel
No information on job gains number available
Announcement Date
3 April 2014
Employment effect (start)
1 January 2014
Foreseen end date
1 December 2015

Description

Prada, an Italian company famous for its fashion products, is planning to invest in four new factories in Italy in the Tuscany and Marche regions in order to backshore part of its production. The main aim is to reduce the time-to-market, as well as to enhance the control over production. According to Prada CEO Patrizio Bertelli, it is important to be in a position "to transmit production know-how to future generations. 'Made in Italy' is not just a label but is the people who know how to carry out a trade". 

Sources

Citation

Eurofound (2014), Prada, Reshoring in Italy, factsheet number 211, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/211.