Type
Relocation
Country
Belgium
Region
Vlaams Gewest; Prov. Vlaams-Brabant; Arr. Halle-Vilvoorde
Location of affected unit(s)
Beersel
Sector
Transportation / Storage
52 - Warehousing, storage and support activities for transportation
52.1 - Warehousing and storage
52.1 - Warehousing and storage

65 jobs
Number of planned job losses
Job loss
Announcement Date
3 February 2026
Employment effect (start)
3 February 2026
Foreseen end date

Description

Dreamland, a Belgian toy retailer, announced the closure of its logistics unit in Beersel, affecting 65 jobs. The company, owned by ToyChamp, will relocate logistics operations to Bilzen. For the non-logistical administrative functions at the same site in Beersel, Dreamland is looking for a new location in the area, without job losses.

Dreamland points to the strong competition in the sector, especially from online stores. Trade unions, including ACV Puls, reacted by stating that the announcement was not unexpected but represents a major blow for affected workers.

Dreamland operates 47 stores and an online shop. The company was formerly a subsidiary of Colruyt Group, but since 2023, 75% of its shares have been owned by ToyChamp.


Sources

Citation

Eurofound (2026), Dreamland, Relocation in Belgium, factsheet number 204621, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/204621.