The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Wholesale / Retail 47 - Retail trade 47.1 - Non-specialised retail sale 47.12 - Other non-specialised retail sale
500 jobs Number of planned job creations
Announcement Date
23 September 2025
Employment effect (start)
1 October 2025
Foreseen end date
31 December 2030
Description
MediaMarkt Portugal will be rebranded as Darty from 1 October 2025, following its acquisition by the Fnac Darty Group. This relaunch forms part of an ambitious expansion plan to reach 40 stores by 2030, supported by an investment of over €30 million.
The growth plan also includes the creation of more than 500 jobs, strengthening the brand’s presence in the Portuguese market. The initial investment for the stores’ rebranding is estimated at around €5 million.
Portugal’s Competition Authority (AdC) said it had no objections to Fnac’s acquisition of MediaMarkt Portugal, as the transaction is not expected to create any significant obstacles to effective competition in the market.
Eurofound (2025), Darty, Merger/Acquisition in Portugal, factsheet number 204081, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/204081.