Type
Business expansion
Country
Germany
Region
Sachsen-Anhalt; Sachsen-Anhalt; Saalekreis
Location of affected unit(s)
Kabelsketal
Sector
Accommodation / Food
56 - Food and beverage service activities
56.1 - Restaurants and mobile food service activities
56.12 - Mobile food service activities

300 jobs
Number of planned job creations
Job creation
Announcement Date
13 November 2025
Employment effect (start)
19 November 2025
Foreseen end date

Description

As announced on 13 November 2025, the Dutch online supermarket Picnic will start operations at its new site in Kabelsketal (Saalekreis in Saxony-Anhalt) on November 19, 2025, creating 300 jobs in various logistics areas.

In the new delivery area of Halle (Saale), 4,000 households have already registered in the Picnic app to be able to receive deliveries in the future. The company focusses on sustainability and efficiency in its operations, using an EV fleet and bundling orders. Picnic is also currently expanding in France, which has also been documented in the ERM database Picnic 2025 - FR.

Picnic delivers in the Netherlands, Germany, and France and employs around 2,000 people.


Sources

Citation

Eurofound (2025), Picnic, Business expansion in Germany, factsheet number 203711, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/203711.