The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Wholesale / Retail 47 - Retail trade 47.1 - Non-specialised retail sale 47.12 - Other non-specialised retail sale
150 jobs Number of planned job creations
Announcement Date
5 June 2025
Employment effect (start)
19 June 2025
Foreseen end date
1 June 2026
Description
Woolworth, a German variety-discount chain, has entered the Slovak market with the opening of its first store in Bratislava, establishing its foothold for regional expansion. The retailer plans to scale rapidly, targeting up to 20 new stores per year across Slovakia in the upcoming phase.
The Bratislava outlet marks a strategic move for Woolworth, which intends to replicate its non-food discount format—covering home goods, clothing, toys and seasonal items—across both Bratislava and regional centres. Analysts say the timing aligns with consumers’ growing sensitivity to price and value.
Behind this rollout is Woolworth’s broader European ambition: the chain currently operates in multiple markets and views Slovakia as a key growth region for its expansion in Central Europe. The opening in Slovakia follows earlier moves into neighbouring markets, signaling the company’s intention to establish a dense network of stores.
Retail experts note that while the discount segment in Slovakia is already competitive, Woolworth’s strong store-footprint strategy and broad assortment could challenge existing players. However, success will depend on securing appropriate locations, logistics and local supplier partnerships.
Eurofound (2025), Woolworth, Business expansion in Slovakia, factsheet number 203675, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/203675.
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