Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
HORNBACH Baumarkt, a German home improvement and garden retailer, announced the creation of approximately 110 new jobs at its upcoming store in Graz, Austria, scheduled to open by autumn 2026. The new site will be the company’s third location in Styria, adding to existing stores in Seiersberg and Leoben, and will include retail, logistics, and customer service units.
The expansion reflects HORNBACH’s ongoing growth strategy in Austria, aiming to enhance customer proximity, product range, and service. The construction incorporates a comprehensive sustainability plan, including a heat pump, photovoltaic panels, and rainwater use, emphasizing ecological operation and regional value creation. Jobs are expected to be permanent, full-time positions in retail, management, and support services.
Social partners and local authorities have welcomed the investment, highlighting its contribution to employment, regional economic development, and the creation of apprenticeships. HORNBACH, founded in 1877, operates over 170 stores in nine European countries and has been active in Austria since 1996. Previous expansions include the recently opened Burgenland store in Eisenstadt and are recorded by the ERM HORNBACH 2025 - AT .
Eurofound (2025), Hornbach, Business expansion in Austria, factsheet number 203384, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/203384.