Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Social media platform TikTok has announced global layoffs, affecting more than 300 positions. So far, the company has informed that the restructuring programme will affect 300 positions in Ireland and an unspecified number of employees in Singapore.
The redundancies are part of a broader restructuring affecting TikTok's trust and safety teams across Europe, Asia, and the Middle East. The layoffs follow earlier reductions in 2024, when TikTok shifted towards artificial intelligence for content moderation. Beyond job cuts, TikTok continues to face scrutiny over data privacy and national security concerns. Regulatory bodies in the US, UK, and Europe are investigating the platform’s data practices, particularly regarding its impact on younger users. In response, TikTok has pledged a €12 billion investment in European data security through its Project Clover initiative, which oversees data storage operations in Dublin and Norway.
TikTok employs about 40,000 employees worldwide.
Updated, 09/09/2025:
It is announced that TikTok has been implementing its restructuring programme in Germany, Ireland, the United Kingdom as well as in Africa, Asia, and the Middle East. Despite earlier announcements of 300 layoffs in Ireland TikTok 2025-IE , approximately 30 people will lose their jobs. At the same time, the company is also recruiting for 70 positions in Dublin.
TikTok will also cut about 165 jobs in Berlin, Germany TikTok 2025-DE . The cuts will affect 150 employees in the Trust and Safety department as well as 15 employees in the Tiktok Live division. Their tasks are to be either replaced by artificial intelligence or outsourced to external service providers. The company aims to increase the efficiency of workflows through these measures.
The sources report that hundreds of UK content moderators will be also replaced by AI. There is no more detailed information on the number of dismissals in other countries and regions.
Eurofound (2025), TikTok, Internal restructuring in World, factsheet number 202532, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/202532.