Type
Reshoring
Country
Italy
Reshoring from
Romania
Reshored business function
Production
Region
Location of affected unit(s)
Avio
Sector
Manufacturing
Manufacture Of Material For Textiles, Apparel, Leather And Related Products
Manufacture Of Wearing Apparel
14 - Manufacture Of Wearing Apparel

No information on job gains number available
Announcement Date
23 May 2015
Employment effect (start)
Foreseen end date

Description

Falconeri is an Italian fashion brand currently owned by Calzedonia Group.  Falconeri was founded forty years ago, but was acquired by Calzedonia during the 2009 crisis. Sandro Veronesi, the group's CEO, adopted an offshoring strategy for the majority Calzedonia production. However, in the case of the Falconeri brand, Veronesi has opted for backshoring. This is because the majority of the products designed by the group retail in the mid-to-low end segments of the market and therefore require low production costs. Falconeri, however, is considered the premium brand in the group. The "Made in Italy" tag is beneficial for the image of the product, while the relocation provides better access to high quality Italian materials.  On the other hand, lower segment brands, such as Calzedonia, leverage on price and therefore require production in low cost countries (currently the company has three plants in Serbia)


Sources

  • 23 May 2015: Corriere del Veneto
  • 16 June 2015: Corriere del Veneto

Citation

Eurofound (2015), Falconeri, Reshoring in Italy, factsheet number 202, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/202.