Location of affected unit(s)
Manufacture Of Computer, Electrical Electronic And Optical Products
Manufacture Of Computer, Electronic And Optical Products
26.20 - Manufacture Of Computers And Peripheral Equipment
New offshoring locations

105 jobs
Number of planned job losses
Job loss
Announcement Date
3 November 2023
Employment effect (start)
3 November 2023
Foreseen end date
30 March 2024


Cherry, the German manufacturer of computer equipment, has announced a global internal restructuring plan involving the offshoring of areas of production to China. As a result, 105 employees are to be made redundant.

More specifically, the production of MX2 switches for use in Cherry partner products will take place in China in the future and is to be done by an external production partner. As a result, 105 jobs will be cut until the end of March 2024. Cherry also plans to focus in particular on the development of its locations Auerbach, Germany, and Zhuhai, China. The measures' implementation is to boost global competitiveness throughout the whole product portfolio's business domains.

High-end switches for mechanical keyboards and computer input devices, including keyboards, mice, and headsets, are produced worldwide by Cherry. With its main office located in Auerbach, Bavaria, Cherry employs about 450 people at its production facilities located in Auerbach, Zhuhai, China, and Vienna, Austria, in addition to many sales offices located in Auerbach, Pegnitz, Munich, Landskrona, Sweden, Paris, Taipei, Hong Kong, and Kenosha, USA.



Eurofound (2023), Cherry, Offshoring/Delocalisation in World, factsheet number 200551, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/200551.