Internal restructuring
Location of affected unit(s)
Aix-en-Provence, Asnières, Bordeaux, Boulogne, Brest, Levallois-Perret, Lille, Marseille, Mulhouse, Nancy, Nice, Niort, Paris, Saint-Omer, Toulouse, Tours
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.71 - Retail Sale Of Clothing In Specialised Stores

117 jobs
Number of planned job losses
Job loss
Announcement Date
12 October 2023
Employment effect (start)
13 October 2023
Foreseen end date


Women's ready-to-wear brand Naf Naf, founded in 1973, has been placed in receivership and has announced a restructuring plan. The plan includes the closure of 17 shops in France and a reorganisation of its head office, which will be relocated from Asnière (Haut-de-Seine) to Bobigny (Saine-Saint-Denis). This decision puts 87 retail jobs nationwide as well as 30 positions at the head office at risk, resulting in a total of 117 potential job losses.

The company is in debt due to overdue rent payments experienced during Covid-19 crisis.

Naf Naf's head office is scheduled to be relocated in mid-November and a job protection plan has been put in place for those employees who are not willing to relocate. There is concern that the number of 30 jobs at risk at head office might increase.



Eurofound (2023), Naf Naf, Internal restructuring in France, factsheet number 200418, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/200418.