Smartphoto

Type
Reshoring
Country
Belgium
Reshoring from
Netherlands
Reshored business function
Production
Region
Vlaams Gewest; Prov. Oost-Vlaanderen; Arr. Dendermonde
Location of affected unit(s)
Wetteren
Sector
Manufacturing
(18) Printing and reproduction of recorded media
18.1 - Printing and service activities related to printing
18.1 - Printing and service activities related to printing
12 jobs
Number of planned job creations
Job creation
Announcement Date
24 January 2017
Employment effect (start)
1 June 2016
Foreseen end date
1 March 2017

Description

Smartphoto is a Belgian company, specialised in photo e-commerce. The headquarters of the company are set in Wettered, the northern part of Belgium. In 2016, Smartphoto acquired a Dutch personal photo company Webprint. This acquisition was a catalyst for relocation of Webprint from the Netherlands to Belgium, where the company is expected to benefit from a fully automated process. Some 50 jobs will be lost but the CEO of the company is confident that at least a dozen of jobs can be created. As result, the acquisition will have a negative effect on Smartphoto’s profits in 2016 but they are expected to increase as synergy effects take place in 2017.

Sources

Citation

Eurofound (2017), Smartphoto, Reshoring in Belgium, factsheet number 142, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/142.