United Kingdom
Reshoring from
Reshored business function
Location of affected unit(s)
Bournville (Birmingham)
Manufacture Of Food And Beverage
Manufacture Of Food Products
10.82 - Manufacture Of Cocoa, Chocolate And Sugar Confectionery

No information on job gains number available
Announcement Date
7 April 2017
Employment effect (start)
Foreseen end date


Cadbury is a British company and it is the second-largest company in the world for the production of confectionary. The company has been owned by the food group Mondelēz international (USA) since 2010. With £75 million investment for new machinery at Cadbury's Bournville factory in Birmingham (UK), Cadbury is bringing Dairy Milk production back to Britain from Poland. According to Cadbury's statement, “The £75m investment, and the four new lines we have built, means that the production of all Cadbury Dairy Milk products will be originally made in the UK, the temporary production in elsewhere will be moved back to Bournville.” This investment for four new production lines will be dedicated to produce the iconic purple wrapped bar and other Cadbury products like Fruit and Nut, Whole Nut and Caramel. Glenn Caton, president of Northern Europe at Mondelēz International said: “This investment means our Bournville factory can now favorably compete against manufacturing facilities in other European markets and retain the majority of Cadbury Dairy Milk and Cadbury chocolate production right here in the UK. Previously, it cost three times more for us to make a chocolate bar here in Bournville than it did in Germany. That was not sustainable. That’s why our investment in these world class production lines is so vital." The new machinery will be making 900,000 200g bars or 1.2 million 110g bars a day while the Roses and Heroes lines will be producing 13 million wrapped sweets a day.  



Eurofound (2017), Cadbury, Reshoring in United Kingdom, factsheet number 118, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/118.