Business expansion
Bucuresti; Bucuresti;
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.71 - Retail sale of clothing in specialised stores

290 jobs
Number of planned job creations
Job creation
Announcement Date
17 November 2022
Employment effect (start)
17 November 2022
Foreseen end date
31 December 2022


The Irish fashion retailer, Primark, is entering the Romanian market with an announcement for opening two new stores in Bucharest, where it will create 290 new jobs. The new jobs will include part-time and full-time positions for visual merchandising staff, commercial workers, sales advisors, HR Assistant, team manager and deputy store manager. The opening of the store in ParkLake Shopping Centre is scheduled for 15 December 2022, and the opening of the Afi Cotroceni store is expected at the beginning of 2023.

Central-Eastern Europe is an important growth market for Primark. The company has a store in Slovenia, stores in Czechia and stores in Poland, with plans to open a store in the Slovakian capital of Bratislava, bringing the total CEE store footprint to 12 stores across five markets.



Eurofound (2022), Primark, Business expansion in Romania, factsheet number 107830, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/107830.