Business expansion
Location of affected unit(s)
Information / Communication
Information Service Activities
Information Service Activities
63 - Information service activities

200 jobs
Number of planned job creations
Job creation
Announcement Date
15 March 2022
Employment effect (start)
15 March 2022
Foreseen end date
31 December 2022


Chinese provider of information and communication technology infrastructure and smart devices Huawei has announced to open a new hub in Bucharest: it will provide a platform that coordinates the delivery of advertisements on Huawei devices in nine countries in the Balkan region. The company is to create 200 new jobs for regional and local specialists who will take care of business relationships with local partners.

Huawei Ads new hub will coordinate activity in Bosnia and Herzegovina, Bulgaria, Croatia, Republic of Moldova, Montenegro, North Macedonia, Romania, Serbia, and Slovenia.

Huawei operates in over 170 countries and has more than a third of the world's population as customers. The company has 14 research and development hubs in the USA, Germany, Sweden, Federation of Russia, India, and Republic of China.



Eurofound (2022), Huawei Ads, Business expansion in World, factsheet number 106462, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/106462.