Type
Business expansion
Country
Spain
Region
Este; Cataluña; Barcelona
Location of affected unit(s)
Sector
Manufacturing
Manufacture Of Food And Beverage
Manufacture Of Beverages
11.07 - Manufacture of soft drinks; production of mineral waters and other bottled waters

400 jobs
Number of planned job creations
Job creation
Announcement Date
20 October 2021
Employment effect (start)
Foreseen end date

Description

The US multinational PepsiCo, manufacturer, marketer, and distributor of beverages and snacks, has announced an investment of €70 million to establish its global digital hub in the metropolitan area of Barcelona. This center will create 400 jobs in the next three years and will be a large laboratory of highly qualified technicians in charge of coordinating the digital transition of the group worldwide. Two years ago, PepsiCo created its digital suite at its headquarters in Cornellà (Barcelona) to manage the entire process of collecting and analyzing information that is then the basis for making relevant decisions in the field of production, marketing, or advertising investment.


Sources

Citation

Eurofound (2021), PepsiCo, Business expansion in Spain, factsheet number 105640, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/105640.