Type
Business expansion
Country
Netherlands
Region
Noord-Nederland; Friesland;
Location of affected unit(s)
Heerenveen
Sector
Retail
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Via Stalls And Markets Or Other
47.91 - Retail sale via mail order houses or via Internet

300 jobs
Number of planned job creations
Job creation
Announcement Date
2 November 2021
Employment effect (start)
1 January 2022
Foreseen end date

Description

Dutch online retail company Picnic will open a new distribution centre in Heerenveen next month creating 300 new jobs. Picnic recently started expanding to the north of the Netherlands by opening a small hub in nearby Leeuwarden. With the new distribution centre in Heerenveen, the company plans to expand its groceries delivery business to other places in the northern provinces of Friesland, Groningen and Drenthe from January 1st 2022.  

Picnic is a rapidly growing online retail company, delivering groceries in 170 cities in the Netherlands. The company already has 5,000 employees at locations in Diemen, Eindhoven, Utrecht, Nijkerk, Rotterdam and Apeldoorn. The company also operates in Germany and plans to expand to France next year.


Sources

  • 2 November 2021: Leeuwarder Courant (lc.nl)

Citation

Eurofound (2021), Picnic, Business expansion in Netherlands, factsheet number 105608, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/105608.