Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Lidl, a German retail chain has invested in opening stores in Estonia since 2018. During the fourth quarter of 2021 the company is finalising the construction of eight stores across four towns in Estonia for which is currently seeking to hire workers. In a press release, Lidl announced that 800 employees will be hired. No previous experience is expected. The employees will be rotating their tasks throughout the day. This means that all employees will be expected to display products and check freshness, bake, serve customers at the checkout and ensure the cleanliness of the storeroom.
Lidl claims to offer a pay level that is 25% higher compared to the sector's average and is set to increase on an annual basis. The hourly pay will be €6,4 in the capital and €6.1 in other towns. Therefore, wages amount to more than €1,000 gross per month. Moreover, Lidl will offer additional health insurance to its employees.
Lidl is represented in 32 countries around the world, managing 11,550 stores and more than 200 logistics centres. The company employs more than 341,000 workers worldwde.
Eurofound (2021), Lidl Eesti, Business expansion in Estonia, factsheet number 105435, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/105435.