Type
Reshoring
Country
Italy
Reshoring from
Bangladesh
Reshored business function
Production
Region
Location of affected unit(s)
Sector
Manufacturing
Manufacture Of Material For Textiles, Apparel, Leather And Related Products
Manufacture Of Wearing Apparel
14.1 - Manufacture Of Wearing Apparel, Except Fur Apparel

No information on job gains number available
Announcement Date
12 January 2015
Employment effect (start)
Foreseen end date

Description

Bomboogie is the main clothing brand of apparel group Space 2000 founded by Giancarlo Musso in 1985 in Italy. This brand was established in 1991 and the name Bomboogie comes from a B-17 disappeared during the Second World War. Today Bomboogie's production includes total look for man, women and outerwear collection for kid. The group decided to produce two kinds of products (i.e., t-shirts and pants) under the brand of Bomboogie in Italy as it is no longer suitable to produce them in Bangladesh and China. The main reasons of this movement include wages increased in China, know-how in home country (Italy) and 'made-in' effect. With the middle class get richer, it will boast a huge potential regarding market demand. The group, which entered into the Dragon City more than 25 years ago ( with Space and Bomboogie China), now started to open stores in China with its most well-known brand Bomboogie. However, it will continue to produce some other products (e.g., heads and vests) in the Far East. "Relying on our business model," Musso says, "we are able to offer customers a high quality product with a fair price, and this was our strength even in the most difficult times." Space 2000 delivers all production activities to the third parties. In the headquarters office in Baldissero Canavese, Turin (Italy), there are about 100 employees and some departments including ironing and logistics. 


Sources

Citation

Eurofound (2015), Bomboogie, Reshoring in Italy, factsheet number 102, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/102.