Business expansion
United Kingdom
Location of affected unit(s)
Bolton, Crewe, Manchester, Telford and Thatcham
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Via Stalls And Markets Or Other
47.91 - Retail sale via mail order houses or via Internet

650 jobs
Number of planned job creations
Job creation
Announcement Date
21 August 2020
Employment effect (start)
Foreseen end date


AO, the British online-only electrical and technology group has announced that it is creating 650 new jobs in a number of locations across England (Manchester, Bolton, Telford, Thatcham and Crewe) as well as working from home roles in all areas of the business. The recruitment drive has already started.

The chief executive said that the company had benefitted from customers shifting towards online shopping in the wake of the COVID-19 crisis and that AO had experienced a 'five years’ change in five weeks'.

AO, formerly known as Appliances Online was founded in 2000. It operates in the UK and Germany, selling household and other electrical appliances. The company has sponsored a recent series of the British television show, Britain's Got Talent.



Eurofound (2020), AO World, Business expansion in United Kingdom, factsheet number 101944, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/101944.