Internal restructuring
United Kingdom
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.71 - Retail sale of clothing in specialised stores

264 jobs
Number of planned job losses
Job loss
Announcement Date
11 August 2020
Employment effect (start)
Foreseen end date


The Baird Group, the British men’s fashion retailer and wholesaler has announced that it will cut 264 jobs in its retail and distribution teams and close 18 shops across the UK, as well as a warehouse and an office as part of a restructure. 

The chief executive said the restructure will enable the group to focus on its online channels and outlet stores and build 'a successful future' despite the challenges caused by the COVID-19 pandemic.

The Baird Group is registered under the name BMB Clothing. It specialises in formal men’s fashion and includes brands Ben Sherman and Suit Direct, as well as men’s tailoring concessions for Debenhams department stores.



Eurofound (2020), Baird Group, Internal restructuring in United Kingdom, factsheet number 101932, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/101932.