Internal restructuring
United Kingdom
Location of affected unit(s)
Wholesale And Retail Trade And Repair Of Motor Vehicles And Motorcycles
Sale Of Motor Vehicles
45.11 - Sale of cars and light motor vehicles

345 jobs
Number of planned job losses
Job loss
Announcement Date
15 July 2020
Employment effect (start)
Foreseen end date


Vertu Motors, the British car dealership chain has announced that it plans to cut 345 jobs, approximately 6% of its workforce across the UK.

The company’s chief executive officer explained that the COVID-19 crisis had indirectly contributed to the job cuts: the company had introduced new online sales software and customers were happy to use it, making jobs in show rooms redundant.

Vertu Motors was founded in 2006 and it has a network of 130 show rooms across the UK as well as a contact centre in the north east of England.



Eurofound (2020), Vertu Motors, Internal restructuring in United Kingdom, factsheet number 101563, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/101563.