Internal restructuring
United Kingdom
West Midlands; Shropshire and Staffordshire; Stoke-on-Trent
Location of affected unit(s)
Middleport (Burslem, Stoke-on-Trent)
Manufacture Of Rubber And Plastic Products And Other Non-Metallic Mineral Products
Manufacture Of Other Non-Metallic Mineral Products
23.49 - Manufacture of other ceramic products

160 jobs
Number of planned job losses
Job loss
Announcement Date
30 June 2020
Employment effect (start)
Foreseen end date


Steelite International, the UK-based global pottery manufacturer, has announced plans to make 160 jobs, 20% of its workforce in Middleport, England, redundant to save costs in response to the Covid-19 pandemic. The job cuts will affect all parts of the business from the shop floor to the management team.

A representative of the company said that the restructure was prompted by the unprecedented and 'dramatic' reduction in trade, which had affected the hospitality and manufacturing industries.

The GMB union was in consultation with the management about the job losses. A representative of the trade union said the job losses would affect 'the whole community.'

Steelite specialises in products for the hospitality industry and its tableware is distributed to more than 140 countries. The company is based in Stoke-on-Trent and it is owned by US-based private equity firm, Arbor Investments.  



Eurofound (2020), Steelite International, Internal restructuring in United Kingdom, factsheet number 101436, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/101436.