Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
The Accor group is going to launch a worldwide cost-cutting plan that will result in the loss of 1,000 jobs out of a total of 18,000 employees working at its headquarters. The hotel group is affected by the health crisis linked to the COVID-19 and by the containment measures and border closures that accompanied it. From January to June, the group's turnover amounted to €917 million, which represents a drop of 52.4% compared to the first half of 2019. The group's net result is a loss of $1.52 billion, compared with €141 million a year earlier. Revenue per available room (RevPAR), a key profitability indicator for the sector, fell by 59.3% over the same period (90.6% in Europe in the second half). The outbreak of the epidemic led the European leader in the hotel industry to announce cost-saving measures, setting a target of €200 million against its cost base of €1.2 billion in 2019. Two thirds of these savings should be achieved by the end of 2021 and 100% by the end of 2022. To achieve this, Accor plans to 'simplify and align operational structures across the different regions' and 'automate tasks based on repeatable processes'. The group thus wishes to simplify its hierarchical line. The company stated that specific measures at national level will be specified in the next future after consultation with social partners.
Eurofound (2020), Accor, Internal restructuring in World, factsheet number 101434, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/101434.