Location of affected unit(s)
Annecy, Saint-Triviers-sur-Moignans,
Manufacture For Transport Equipment
Manufacture Of Other Transport Equipment
30.92 - Manufacture of bicycles and invalid carriages

145 jobs
Number of planned job losses
Job loss
Announcement Date
21 July 2020
Employment effect (start)
27 July 2020
Foreseen end date


The Commercial Court of Grenoble has designated Bourrelier Group as the buyer of Mavic, the French-based company operating in the field of high-end bicycle wheels.

The Bourrelier Group, which is financing this takeover out of its own funds, has undertaken to keep 105 jobs at Mavic and to invest in the relaunch of this brand known to all cyclists and a partner of the Tour de France for 40 years.

Weakened by the emergence of new competitors and by the frequent changes of ownership over the last 10 years, Mavic's turnover has more than halved, reaching less than €100 million in three years.

Mavic was fonded in 1889, and currently employs overall 250 people, most of them at its sites at Annecy (Haute-Savoie) and Saint-Triviers-sur-Moignans (Ain). Its former owner, Salomon's American parent company, sold the company last summer to the Californian investment fund Regent LP.



Eurofound (2020), Mavic, Merger/Acquisition in France, factsheet number 101299, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/101299.