Internal restructuring
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Cultural And Recreation Goods In Specialised Stores
47.65 - Retail sale of games and toys in specialised stores

447 jobs
Number of planned job losses
Job loss
Announcement Date
2 June 2020
Employment effect (start)
1 September 2020
Foreseen end date
31 December 2020


The toys retailer PicWicToys has announced a regorganisation that will lead to 447 job cuts from a total workforce of 1,237 employees. The announcement arrives less than a year after Luderix International, the parent company of PicWicToys, took over the French Toys'r Us stores. This restructuring is mainly due to a 14% drop in its turnover following the social movements at the end of 2019 ("gilet jaunes" ) and the coronavirus crisis. The restructuring will involve "closure of a warehouse unsuited to current needs", the closure of one of its two central purchasing units and the closure of 23 stores out of a total of 63. 'The company indicated that it intends to accelerate the implementation of its new business and economic model based on digital technology and in-store customer experience'.



Eurofound (2020), PicWicToys, Internal restructuring in France, factsheet number 100790, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/100790.