Internal restructuring
Location of affected unit(s)
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Of Other Goods In Specialised Stores
47.71 - Retail sale of clothing in specialised stores

100 - 1,150 jobs
Number of planned job losses
Job loss
Announcement Date
8 May 2020
Employment effect (start)
Foreseen end date


The Swedish clothing company H&M is going to cut about 1150 jobs in Sweden. Among them, 350 are employees. In addition to this, 800 consultants will also leave the company in the same period. The cut workers are mainly employed in the head office's central functions (100 employees and 800 consultants), business development and IT solutions departments.

The company argues that this decision has been taken in order to support the ongoing restructuring and digitalisation processes of the company. The effects of the COVID-19 pandemic also play an important role – between March and May 2020 the sales of the company were 57% lower than same time last year and 80% of the H&M stores have been temporarily closed.

H&M, in addition, communicated that many of people who are leaving have worked at the company for a long time. In order to cushion the effects of the cuts, they have been offered compensation packages of up to twelve monthly salaries.

H&M is a Swedish multinational clothing-retail company, with about 179,000 employees in 74 countries. It operates in the sector of fast-fashion clothing for men, women, teenagers and children.



Eurofound (2020), H&M, Internal restructuring in Sweden, factsheet number 100614, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/100614.